We’ve certainly gotten more sophisticated these days when it comes to business practices. Things that had to be arduously undertaken, such as sending letters by mail after they’d been typed with several carbon copies, are now taken care of easily by an email. Messengers don’t have as much to deliver anymore because items that are needed by another office can often be faxed over in seconds.Cell phones and tweets take care of instant communication on the road, and smart phones even allow internet access while you’re not at your desk. It’s a very fast world, and that’s true with marketing, too. For example, with the click of a button, you can send a thousand emails telling people about your company’s offerings. However, that doesn’t mean that print advertising is completely passe. People will always value direct print marketing because they like going to their mailbox and seeing a hard copy that they can keep for reference.They may find a flyer or card that they can put on their refrigerator for when they might need that service. They also like the perks that can come with print advertising in a direct mail campaign. Everybody likes to get a discount, and with direct mail you can send those coupons or drop them in people’s mailboxes. There are lots of ways to do this. Once you’ve developed a list of potential customers, you can do your own campaign and send out your flyer or a card in a personalized envelope.Using bulk mail rates helps keep your costs for this low. But probably the best way you can start is to sign up with a company that gathers the advertising of lots of small businesses and sends out coupons in a magazine type flyer or in an envelope full of such coupons. These are often very nicely done on shiny paper in full color so they will catch the eye of those who might be interested in what you do.With direct mail marketing, you put a plan in motion for a small investment. You first take a chance and spend some money to get that advertising out there. Then you can survey those who are new to your endeavor and see where they found out about you. If this direct marketing campaign is working, you try it again.If it doesn’t seem to be reaching the right people, you can change to another service and see if you can find the target audience you’re looking for. Besides the internet, television and radio have long been popular forms of advertising and of course if you can afford them they can be very effective.However, direct mail marketing is very affordable, more affordable than most other media, and it can be a very effective tool as you grow your small business into a large concern. Do your research and you may very well find that direct marketing is still the way to go if you want to develop a strong and loyal customer base while continuing to let potential new customers know of your availability.