If you’re new to marketing, I’m sure you’ve probably heard your fair share of marketing ideas from like-minded business owners like yourself. But once you put these strategies into play, you soon realize that these techniques don’t work, are outdated, and don’t bring instant results. A form of marketing like this is known as brand marketing.When doing brand marketing, you have to invest a lot of money just to hope that your business gets recognition. If I were you, I would switch over to direct response marketing so that you can hold your advertising and marketing accountable, and so that you can cut out all the losers, and proceed with the winners.Believe it or not, direct response marketing requires a bit of trial and error. But brand marketing only requires error – no trial needed. If you want to see your results multiply within a matter of weeks, you should stick with direct response marketing. With direct response marketing, your ads tell you whether or not the ad is working for you now – right away.There are some tips that I would like to give you when it comes to running direct marketing campaigns on your own. Here’s the first tip:1) Have a strong offerA good offer is what it’s all about. If you’re prospects’ doesn’t feel that your product is of utmost benefit to them, they will simply by pass you and your offer. People are busy, so you need to find a way to get your message across almost instantly, so that people can respond to you sooner rather than later.The best way to get a busy person’s attention is by sending them an awkward looking box. They will become dumbfounded about what it is, then their curiosity will kick in and will make them want to open it up and read what you have to say. This is a great way to get attention, and to get your recipient to read your entire letter.Now in your offer, make sure you include a lot of bonuses. Use bonuses that are worth just as much money as your core offer, and let your prospects know about the value in your sales letter. Here’s another tip for having the most success as possible in your business:2) It’s all about the leadNothing happens until you get a lead. Without a lead, you will find yourself with a great product, a great offer, but no one to sell to. This is why you need to generate a lead first before you start marketing your products and services. Until you get a lead, nothing will happen. But with a lot of leads, you’ll find yourself earning a nice chunk of money for a little bit of work.Generating a lead and having a strong offer are 2 important parts of the marketing process. Without it, you will find yourself in a battle with the rest of your competitors, who is using a marketing technique that is ineffective for them also.Good luck with using these tips to have as much success as possible in your business.